October 2019

News | CSR

TAFE signs MoU with PJTSAU to setup J-Farm & Product Training Centre in Telangana

TAFE signed a Memorandum of Understanding with Professor Jayashankar Telangana State Agricultural University (PJTSAU), the only Farm University of Telangana State, to set up an adaptive research & agricultural extension centre and Product Training Centre, similar to “J-Farm” in Tamil Nadu and Rajasthan.

The university will be providing 30 acres of its land on a ‘right-to-use’ basis to setup ‘J-Farm & PTC Telangana’. Through this, TAFE aims to educate farmers on promoting organic farming in line with its focus on sustainable agriculture through an emphasis on soil conservation, use of natural inputs, long-term productivity, increased farm income, health and well-being.

The adaptive research and agricultural extension centre will facilitate the implementation of appropriate agro-technology through active participation and collaboration with farmers. It will also promote specialized agriculture-related education and vocational skills and the growth of employment opportunities in the field of agriculture.

TAFE through its Product Training Centre aims to help educate the farmers on the integrated mechanization model of TAFE that combines the use of tractors and relevant machinery in farming. The farmers will be trained on operation and servicing of tractors, equipment and machinery. It will also promote the adoption of relevant mechanization in agriculture using locally suited equipment especially suited for the terrains of Telangana.

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 News

Farmers witness MF Tech Zone and Multi-Implement Demo at TAFE Madurai Plant

A group of farmers were invited for an MF Experience at TAFE’s Madurai Plant, recently. During the first half of the day, the farmers were taken on a factory tour where they got to witness the quality process and the end to end manufacturing processes. This was followed by a classroom session, explaining TAFE’s history, legacy, international footprint, and milestones. A free medical checkup camp was organized for the farmers. They also had a photo opportunity with Massey Ferguson tractors.

Following these sessions, the farmers were taken into the MF Tech Zone, a combination of stalls where the latest technology unique to Massey tractors were showcased using demo kits and prototypes. After this session, the farmers witnessed a demonstration of all models of tractors with different implements followed by a Multi-Trolley Demo. The farmers were also given an opportunity to test-drive our products in the field, following which some of the farmers booked the tractors on the spot.

TAFE’s CEO Mr. Sandeep Sinha interacted with the farmers and got to know about their experience visiting our factory. This experience was highly appreciated by the farmers as they got to witness the prowess of the superior range of Massey Ferguson tractors.

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 News | CSR

Massey ‘Vriksha Roshan’ – Tree Plantation Drive by TAFE’s Team in Rajasthan

Keeping up with TAFE’s inherent commitment towards environment and sustainability, the team from Rajasthan recently started a tree plantation drive called ‘Massey Vriksha Roshan’ across the state. This activity happens every Sunday with a minimum of 5 trees being planted per Tehsil. Post plantation, it is critical for the trees to be maintained as well. Hence, the team has resolved to not just plant, but also nurture them over time.

The team targets to plant over 500 trees across this region. All TAFE dealerships in the area and several customers have also extended their commitment to this cause. The teams from Jaipur and Gangapur districts have already planted 150 trees in their territory.

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 News | Milestones

TAFE Wins 10 Awards at ACEF Asian Leaders Forum & Awards 2019

As a testament to its brand building, communications and community outreach initiatives, TAFE bagged 10 awards including 6 Gold, 3 Silver and 1 Bronze at the 8th ACEF Asian Leaders Forum & Awards held at Mumbai on September 28, 2019. The event was organized by the Asian Consumer Engagement Forum (ACEF) in association with CNN News 18. TAFE Corporate Communications team secured pole position in terms of total number of awards under the Branding & Marketing, CSR and Rural Marketing categories at this event.

More than 120 corporates had participated in this event and there were more than 300 applications under various categories. The application process was detailed and exhaustive. The jury which evaluated the applications was a mix of leading industry experts, academicians and creative directors which included the likes of Pops KV Sridhar – Chief Creative Officer, Hyper Collective, Sujan Roy – Head International Business, TATA Motors, Dr. Swati Padoshi – Director IIBM and Santhosh Nair – VP Business & Strategy, Grey RC&M.

TAFE has always been committed towards contributing to the community by helping improve the social landscape in an effective and sustainable manner. It has an instilled sense of caring and sharing at the very core of its business ethics. This commitment was duly rewarded at the event where TAFE Corporate received two Grand Prix Gold Awards in the CSR Category including the ‘Overall Excellence in Social Responsibility’ and the ‘Asian Good Company of the Year’.

Awards won by TAFE Corporate Communications for Brand Building:

  • Gold : Most Admired Organization for Social Cause – TAFE Corporate
  • Gold : Asian Good Company of the Year – TAFE Corporate
  • Gold : Overall Excellence in Social Responsibility – TAFE Corporate
  • Gold : Best use of Digital Media – Massey Ferguson India
  • Gold : Best Media Relations / PR Campaign – JFarm Services
  • Bronze : Most Admired Brand of the Year – TAFE ‘Cultivating The world’

Awards won by TAFE for JFarm Services and Farmers’ Day (CSR):

  • Gold : Most Admired Activity for Sustainable Development in Rural Area – JFarm Services
  • Silver : Most Admired Activity for Community Uplifting – JFarm Services
  • Silver : Rural On-Ground New property of the year – JFarm Services
  • Silver : Best CSR Event – Farmers’ Day

Other participating companies included TATA Motors, TATA Power, Mahindra & Mahindra, ITC Limited, Schindler, Gulf Oil, Philips, DHL, Reliance Foundation, Dell India, Sony Entertainment, Sun Pharma, Cipla, Glenmark, Yes Bank, PNB Metlife, Motilal Oswal, DCB Bank, Sony Music, Radio Mirchi, Fab India, Max Life Insurance, ACC Cement, Birla White, FCB Ulka, Grey Advertising, Dentsu Aegis Network and Publicis Media.

Founded in 2012-13, Asian Consumer Engagement Forum and Awards are organized by a team of professionals from India, Sri Lanka and UAE, guided by Advisory Members from leading Branding, Marketing and Creative Agencies based in India, USA, Australia, Singapore, UAE, and Sri Lanka. Their programs are focused on customer engagement and consumer connect activities, branding, marketing, CSR, rural marketing, properties (hospitality and real estate), HR, and are planned for India, Sri Lanka, GCC Continent, and the Asia Pacific Regions.

This event is being telecasted on CNN News 18 on October 12, 2019 at 5:30pm

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TAFE’s Sembiam Plant Wins Industrial Safety Awards from the Government of Tamil Nadu

 

The Directorate of Industrial Safety and Health, Government of Tamil Nadu, awards companies excelling in Industrial Safety under Textiles, Metals, Engineering, Transport and Miscellaneous categories. In an event organized recently, TAFE’s Sembiam Plant received four Safety Awards in the Engineering category, for the assessment years 2014 and 2015. Dr. Nilofer Kafeel, Minister for Labour, Government of Tamil Nadu, presented the awards to the winners.

For the year 2014, in Group ‘B’ that included Factories which have worked between 5 to 10 lakh manhours per year, TAFE’s Sembiam Plant stood at the 1st Place for the Lowest Weighted Accident Frequency Rate, and at the 2nd Place for Longest Accident-free Period in Manhours.

For the year 2015, in Group ‘B’, TAFE’s Sembiam factory stood 2nd in the category for Lowest Weighted Accident Frequency Rate, and in the Longest Accident-free Period in terms of Manhours category.

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