April 2020

News

Mr. S. Anantharamakrishnan – Founder, Amalgamations Group | 56th Anniversary

 

High were your standards
Deep were your values
Noble were your deeds
Work was your worship

You were committed to education Concerned about healthcare
Believed in people
Lit up the spirit of enterprise
Laid foundation for automobile industry
Enabled agricultural modernization
While helping our Nation take giant strides

On this 56th Anniversary,
following your footsteps
is the only way to show
our gratitude!

The man who got India on the move and the doyen of Indian farm mechanization – Mr. S. Anantharamakrishnan, the founder of The Amalgamations Group, based at Chennai, India. TAFE is the flagship company of The Amalgamations Group, one of India’s largest light engineering conglomerates today, and a pioneer of the Indian automobile industry.

Join us as we observe the 56th anniversary of his passing, a day on which, all of us at TAFE and The Amalgamations Group rededicate ourselves to his Vision of nation building by ensuring agriculture productivity, farmer prosperity and manufacturing excellence.

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TAFE Group contributes ₹ 2 Crores to MP CM Relief Fund to fight COVID-19

 

The TAFE Group – manufacturer of Eicher and Massey Ferguson tractors, donates ₹ 2 Crores to the Madhya Pradesh Chief Minister’s Relief Fund to support the MP Government’s fight against COVID-19.

Since the lockdown, various manufacturing facilities of the TAFE Group have been involved in distribution of food, medical supplies and personal protection equipment to law enforcement officers, sanitation workers, local poor and migrant workers around its area of operations. The effect of the Coronavirus outbreak during the Rabi season is likely to have an adverse impact on the livelihood of small and marginal farmers, and it is with a view to assist them in overcoming this distress that TAFE has also initiated a unique free tractor rental scheme in select states.

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 Read | At Home

COVID-19 | Social Distancing and Isolation – The New Normal

 

Yes, we are in the midst of a Pandemic, one of the most difficult times we have ever witnessed! The world is struggling, and India is reeling under the impact of a lockdown. Our lives seems to be revolving around battling Corona, Work From Home. Virtual Teams, Con Calls, Zoom, Webex, Facebook, Instagram, TV News, Movies and the list is endless.

Internet is the most precious thing in the world, but only next to groceries, food and vegetables. Your mood and happiness index depends on the speed of the internet, everything else has faded in the background.

‘Work from Home’ has resulted in most of us managing work and home-work and guess no one has been spared from cleaning, doing dishes, laundry. For that matter, we finally seem to have the time to take care of elders and spend time with our spouses and children like never before. Time to be guilt-free! Many of us may feel ‘Work from Home’ was a myth, and do look forward to getting back to the real office, retrieving long-lost files from your documents folder, attending face to face meetings and noisy discussions; but I guess what we miss the most is the people connect and the camaraderie we shared.

Welcome to the club!  Empathy rules the world and finally, we are all on the same page.

TAFE as a people’s organization during this crisis has stood by its values and demonstrated through its actions how much it values its employees and its stakeholders. Employee safety was the topmost priority on the list and you can tell by the methodical manner the plants were shut down and the way our salaries were paid ahead of time that ‘People Matter’ to TAFE. Every action was laced with care and concern and this stood out like a shining beacon of hope.

Our Management and Leadership are going beyond the call of duty to help the TAFE team tide over this crisis. It’s important now than ever before to stay connected as a team and walk together.

Stay Home. Stay Safe.

Sunitha Subramaniyan
Head – Corporate Communications
TAFE

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 News | Initiative

COVID-19 Relief Measures | TMTL Team at Bhopal Distributes 500 Food Parcels Daily

The TAFE Motors and Tractors Limited (TMTL) Team at Bhopal has been supporting the local police and administration by providing hygienically packaged cooked meals everyday, to help them battle the COVID-19 situation. Realising the criticality of the situation, the team started this initiative right on the second day of the lockdown and has been churning out food parcels two times a day since then, which are prepared at the Eicher Tractors plant in Mandideep. Daily, about 500 food packets are delivered in foils and other non-plastic material, grouped together in closed carton boxes. Extreme care is taken while preparing the food and while delivery. Hygiene and safety is given the first priority and proper Social Distancing is practiced at each stage along with the use of appropriate personal protective equipment.

This initiative has been widely appreciated by the local authorities and has also inspired six other companies to adopt the same. A big shout-out to the TMTL – Eicher Tractors Team for their commendable gesture and for proving that we can truly stay together, even while staying apart!

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 News | CSR

TAFE offers Free Tractor Rental for Small Farmers of UP during COVID-19

 

April 09, 2020 | Uttar Pradesh: In an attempt to mitigate the impact of the Coronavirus threat on small and marginal farmers of Uttar Pradesh and to support the farming community during a crucial cropping season, TAFE, under its CSR initiative, announced a free tractor rental scheme through its JFarm Services platform, for a duration of 90 days starting April 1, 2020. This scheme will be available across 16 districts of Uttar Pradesh with immediate effect and will be ramped up in other districts as well.

TAFE – Tractors and Farm Equipment Limited, towards this initiative has brought together a large group of its Massey Ferguson and Eicher tractors and will offer 3,000 tractors and implements on a free rental basis and the renters hiring out Massey Ferguson, Eicher Tractors and implements will be paid directly by the company.

Farmers can book their orders on JFarm Services mobile app or toll-free helpline 1800-208-4242, as well as various on-ground touchpoints like its field officers, dealer network etc. across the state, who are already working closely with the farming community of Uttar Pradesh. The farmers can also get updates on the scheme from the call center.

TAFE’s Chairman and Managing Director – Mallika Srinivasan said, “Uttar Pradesh is one of the largest states that contributes to the agriculture GDP of India and plays a very significant role in the agriculture development of the country. The impact of COVID-19 during the Rabi season is likely to have an adverse impact on the livelihood of small and marginal farmers, and it is with a view to assist them in overcoming this distress that TAFE has initiated the free tractor rental scheme. We are very thankful that under the dynamic leadership of the Honorable Chief Minister of Uttar Pradesh Shri. Yogi Adityanath, the UP Government has come forward to support the successful implementation of TAFE’s CSR initiative of free tractor rental to small and marginal farmers of the state.”

Links:
Site – JFarmServices.in | Android App – JFarm Services | Facebook – JFarm Services

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 News | Milestones

TAFE Corporate Communications Team wins Two Awards | ET-Brand Equity Kaleido Awards 2020

 

TAFE Corporate Communications Team wins Two Awards in the second edition of the ET-Brand Equity Kaleido Awards 2020. The Awards aim to recognize and reward work that not only stood out, but was also purposeful. As a testament to TAFE’s meaningful brand building efforts, communications and community outreach initiatives, the TAFE Corporate Communications Team won the #Gold Award under the category ‘Best Campaign in Agriculture & Agri-Tech’ for JFarm Services and a SilverAward under the category ‘Best Campaign in CSR’ for the TAFE – Be a FarmDost initiative.

The Kaleido Awards, which recognize India’s ace communicators, reward the work done by Public Relations and Corporate Communication professionals, and organisations in the past year (2019-20). The entries submitted were judged by a distinguished jury of senior professionals from the Media, PR & Corporate Communications industry, considering the objective, innovation, creativity, research, planning and results delivered by a campaign.

Join us as we celebrate yet another milestone in our journey of #CultivatingTheWorld.

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 News | CSR

TAFE offers Free Tractor Rental for Small Farmers of Tamil Nadu during COVID-19

 

In an attempt to mitigate the impact of the Coronavirus threat on small and marginal farmers of Tamil Nadu and to support the farming community during a crucial cropping season, TAFE, under its CSR initiative, announced a free tractor rental scheme through its JFarm Services platform on the Uzhavan App, for a duration of 90 days starting April 1, 2020. This scheme will be available across 30 districts of Tamil Nadu.

TAFE, towards this initiative has brought together a large group of its Massey Ferguson and Eicher tractors and will offer over 4,400 tractors and 10,500 implements on a free of cost rental basis. The renters hiring out Massey Ferguson, Eicher Tractors and implements will be paid directly by the company.

TAFE is well equipped to handle all the operational aspects of implementing the scheme across the State using its existing JFarm Services digital platform on the Uzhavan app, toll-free helpline 1800-4200-100, as well as various on-ground touchpoints like its field officers, dealer network etc. across the state, who are already working closely with the farming community of Tamil Nadu.

TAFE’s Chairman and Managing Director – Mallika Srinivasan said, “The rabi season is crucial to sustain the livelihoods of the farmers of Tamil Nadu. At this crucial juncture, TAFE seeks to do its best to support the small and marginal farmers of the state to tide over the crisis caused by COVID-19 by offering free rental services of Massey Ferguson and Eicher tractors. We commend the Tamil Nadu Government and its administration for their extraordinary efforts in ensuring the effective deployment of all health and administrative initiatives to support all sections of society”.

Speaking in this connection, Thiru. Gagandeep Singh Bedi (IAS), Agriculture Production Commissioner and Principal Secretary, Department of Agriculture, Government of Tamil Nadu, said, “My compliments to Tractors and Farm Equipment Limited (TAFE) for coming out with the free of cost tractor rental offer to support the small and marginal farmers of Tamil Nadu during this cropping season, especially at this time of distress due to COVID-19. The Government of Tamil Nadu welcomes this timely initiative and is happy to partner with TAFE as this will be of immense help to several needy farmers in the State”.

TAFE has requested the advisory and administrative support of the Department of Agriculture, Government of Tamil Nadu, and the district level officials to ensure small and marginal farmers are able to avail the offer in a timely manner.

Links:
Site – JFarmServices.in | Android App – JFarm Services | Facebook – JFarm Services

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 News | CSR

TAFE offers Free Tractor Rental for Small Farmers of Rajasthan during COVID-19

 

April 04, 2020 | Rajasthan: In an attempt to mitigate the impact of the Coronavirus threat on small and marginal farmers of Rajasthan and to support the farming community during a crucial cropping season, TAFE, under its CSR initiative, announced a free tractor rental scheme through its JFarm Services platform, for a duration of 90 days starting April 1, 2020. This scheme will be available across 20 districts of Rajasthan.

TAFE, towards this initiative has brought together a large group of its Massey Ferguson and Eicher tractors and will offer 11,000 tractors and 50,000 implements on a free rental basis. The renters hiring out Massey Ferguson, Eicher Tractors and implements will be paid directly by the company.

Farmers can book their orders on JFarm Services mobile app or toll-free helpline 1800-4200-100, as well as various on-ground touchpoints like its field officers, dealer network etc. across the state, who are already working closely with the farming community of Rajasthan.

TAFE’s Chairman and Managing Director – Mallika Srinivasan said, “The Rajasthan Government has shown great sensitivity to the needs of the farmers during COVID-19 crisis and we are grateful to the government for accepting TAFE’s CSR initiative to offer free rental services of Massey Ferguson and Eicher Tractors to support the small and marginal farmers of Rajasthan. TAFE has gathered a large number of customers to register their Massey Ferguson and Eicher tractors on the JFarm Services platform to ensure the farm mechanization needs of small farmers of the state are met during the Rabi season.”

Speaking on this, Mr. Naresh P Gangwar, Principal Secretary – Department of Agriculture, Government of Rajasthan said, “It is good to see socially responsible organizations like Tractors and Farm Equipment (TAFE) extend timely help and support to the farming community by offering free rental of Massey Ferguson and Eicher Tractors during the Rabi season, especially when they are facing distress due to the COVID-19 threat. The Government of Rajasthan welcomes TAFE’s effort during this critical juncture”.

Links:

Site – JFarmServices.in  |  Android App – JFarm Services  |  Facebook – JFarm Services

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 News | Milestones

Most Number of Tractors Checked in a Service Camp

Setting Record Standards of Customer Support | TAFE, in association with its authorized dealer M.G. Brothers Industries Private Limited, organized a mega service camp in Madanapalle, Andhra Pradesh, on March 16, 2019, that set a new industry benchmark and has been published in the Limca Book of Records – 2020. A record breaking 614 tractors were serviced at a single location, in a duration of 9 hours 35 minutes with the help of 100 people. Think customer care, think TAFE!
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