June 2020

Spotlight

TAFE cultivates a million smiles amidst COVID-19 pandemic

 

“Knowing there’s one thing I still haven’t told you: I now believe, by the way, that miracles can happen.”
― Nicholas Sparks

Amidst the lockdown in the wake of the COVID-19 pandemic, the murmurs of sadness and hopelessness were echoing out of the most affected community in India, the farmers. Constituting more than half of the country’s population as a workforce, the farmers had to restrict themselves from going about with their agriculture operations due to the widespread impact of this deadly virus. The transportation system came to a grinding halt. With no way to harvest or sell their products, it was indeed a rude shock for the farmers who were preparing for a bounteous harvest after a long period of time.

Meanwhile, TAFE (Tractors and Farm Equipment Limited) came up with a scheme called “Free Tractor Rental Services” through their JFarm Services platform in the states of Uttar Pradesh, Rajasthan, and Tamil Nadu. It aimed to rescue the farming community from the economic implications of COVID-19, and mitigate the impact of the Coronavirus threat on farming operations of small and marginal farmers during the critical Rabi harvest and Kharif preparation season. Relieved farmers started praising the move all around these states, practically boasting their successful cultivation. Within 75 days, 1,60,000 acres of land had been cultivated!

Families were saved, lost smiles were found, self-doubt was smudged and a new and confident community of farmers came out and accepted the long-lost quote by Nicholas sparks. They might have not read it, but they believed for sure, that with companies like TAFE around, miracles can happen, and will keep happening!

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TAFE Cultivates 100,000 Acres Free for Small Farmers of Tamil Nadu During COVID-19

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  • Free Tractor Rental Scheme completes 60 days, provides substantial income to farmers
  • Thousands of small farmers get free tractor service during critical farming season
  • Massey Ferguson and Eicher Tractor owners earn extra income through rental
  • Service in huge demand across Tamil Nadu, Rajasthan & Uttar Pradesh
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June 04, 2020 | Chennai: TAFE – Tractors and Farm Equipment Limited, India’s second and world’s third largest tractor manufacturer by volumes, had launched a Free Tractor Rental Servicefor farmers in Tamil Nadu, Rajasthan and Uttar Pradesh from April 1, 2020, for a period of 90 days spanning till June 30, 2020, through its JFarm Services platform. The scheme received an overwhelming response from the farming community and within 60 days of its implementation, over 100,000 acres have been cultivated and rental service has been provided benefitting thousands of farmers in this crucial cropping season.
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This CSR initiative by TAFE aimed to rescue the farming community from the economic implications of COVID-19, and mitigate the impact of the Coronavirus threat on farming operations of small and marginal farmers during the critical Rabiharvest and Kharif preparation season.
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TAFE launched the JFarm Services free tractor rental scheme with 18,000 Massey Ferguson and Eicher Tractor customers, and about 75,000 farm implement owners, to offer implements like the cultivator, rotary tiller, duck-foot cultivator, disc plough, disc harrow, mould board plough, thresher and several others. Owing to popular demand, the JFarm services platform saw an increase in the registrations to 38,900 Massey Ferguson and Eicher Tractors and 1,06,500 implements available on rent.
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TAFE successfully implemented this free tractor rental scheme for the small and marginal farmers with the administrative support of the respective state governments from the Agriculture Departments of Tamil Nadu, Rajasthan and Uttar Pradesh. The benefit received by JFarm Services through tractor rental has been directly given to the farmers by TAFE. This has considerably helped in enhancing the revenue of tractor owners and has been welcomed by both, the owners and the small farmers.
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Thiru. Gagandeep Singh Bedi (IAS), Agriculture Production Commissioner & Principal Secretary, Department of Agriculture, Government of Tamil Nadu, said “State Government sincerely appreciates the free rental scheme by TAFE’s JFarm Services platform which is integrated to the Uzhavan App. At a point in time wherein farmers are severely affected due to the COVID-19 crisis, the scheme is of great support, especially for the small and marginal farmers, by reducing their financial distress during this cropping season. During my recent interaction with the farmers of the delta region, I was pleased to hear a very happy feedback from the farmers about the timely CSR efforts of TAFE in partnership with the Government.”
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Kumarasami, a farmer from Virudhunagar district in Tamil Nadu says, “Because of Corona lockdown, farmers were not able to venture out, looking for tractors on rent. During this time, TAFE and the Tamil Nadu government came to our rescue by providing tractors to carry out our farm operations for free, which otherwise would have costed us Rs. 4000 – 5000. This free rental scheme by TAFE is a blessing for small farmers like me, and we are happy and look forward to the new season.” Another farmer, Vijai Kumar from Kamalapuram, Salem, says, “Due to Corona, the economic well-being of farmers was deeply affected. During such time, TAFE’s JFarm Services and TN Govt’s Uzhavanaided us through the free tractor rental scheme. It supported me immensely in getting my farm ready for sowing and helped me and several other farmers save money.”
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Govindasamy, a farmer and owner of two Massey Ferguson tractors, who hails from Mallur in Ariyalur district of Tamil Nadu and rented out his tractors under the free rental scheme says, “This is the first time any company has launched a unique scheme like this for the farmers. I would like to thank Mallika Srinivasan (Chairman & Managing Director – TAFE) on behalf of all the farmers from my area. As a TAFE customer for more than 30 years, me and family are thankful to TAFE for this kind gesture.”Annadurai, another farmer and an Eicher Tractor owner from Tiruvannamalai, says, “I registered on the JFarm Services App through my dealer and was immediately connected to over 150 farmers, which enabled me to provide 300 hours of tractor service. The farmers were very thankful to us and I would like to take this opportunity to appreciate TAFE for the wonderful service to the farmers of Tamil Nadu.”
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Links:
Site – JFarmServices.in | Android App – JFarm Services | Facebook – JFarm Services
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 News | CSR

TAFE Cultivates 100,000 Acres Free for Small Farmers of Rajasthan During COVID-19

 

  • Free Tractor Rental Scheme completes 60 days, provides substantial income to farmers
  • Thousands of small farmers get free tractor service during critical farming season
  • Massey Ferguson and Eicher Tractor owners earn extra income through rental
  • Service in huge demand across Rajasthan, Uttar Pradesh & Tamil Nadu
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June 04, 2020 | Rajasthan: TAFE – Tractors and Farm Equipment Limited, India’s second and world’s third largest tractor manufacturer by volumes, had launched a Free Tractor Rental Service for farmers in Rajasthan, Uttar Pradesh and Tamil Nadu, from April 1, 2020, for a period of 90 days spanning till June 30, 2020, through its JFarm Services platform. The scheme received an overwhelming response from the farming community and within 60 days of its implementation, over 100,000 acres have been cultivated and rental service has been provided benefitting thousands of farmers in this crucial cropping season.
  ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
This CSR initiative by TAFE aimed to rescue the farming community from the economic implications of COVID-19, and mitigate the impact of the Coronavirus threat on farming operations of small and marginal farmers during the critical Rabiharvest and Kharif preparation season.
  ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
TAFE launched the JFarm Services free tractor rental scheme with 18,000 Massey Ferguson and Eicher Tractor customers, and about 75,000 farm implement owners, to offer implements like the cultivator, rotary tiller, duck-foot cultivator, disc plough, disc harrow, mould board plough, thresher and several others. Owing to popular demand, the JFarm services platform saw an increase in the registrations to 38,900 Massey Ferguson and Eicher Tractors and 1,06,500 implements available on rent.
  ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
TAFE successfully implemented this free tractor rental scheme for the small and marginal farmers with the administrative support of the respective state governments from the Agriculture Departments of Rajasthan, Uttar Pradesh and Tamil Nadu. The benefit received by JFarm Services through tractor rental has been directly given to the farmers by TAFE. This has considerably helped in enhancing the revenue of tractor owners and has been welcomed by both the owners and the small farmers.
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Shri. Om Prakash (IAS) – Agriculture Commissioner, Department of Agriculture, Government of Rajasthan said, “This unique initiative by TAFE of providing Massey Ferguson and Eicher Tractors on free rental basis to the farmers of Rajasthan was deeply appreciated by the farming community. Small farmers looking at harvesting their crops and planting for the new season were in a state of distress due to the Corona lockdown, and this scheme came to their rescue at the most opportune moment, helping them with their farm operations and generating income through tractor rental.”
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Jetharam, a small farmer from Nagaur, Rajasthan said, “I had 2.5 acres of my wheat field ready to be harvested when the lockdown was implemented, and I lost all hopes of getting my crops this season. One of the farmers in my village who owns a Massey Ferguson tractor helped me register on TAFE’s JFarm Services App for free tractor rental to harvest and thresh the crops on time. My sincere gratitude to TAFE for helping me and several other farmers in these difficult times.” Nandlal Kumawat, another farmer from Ajmer, Rajasthan, said, “We received enormous help from TAFE during the Coronavirus pandemic. Under TAFE’s free tractor rental scheme, my field was ploughed for free. This scheme has also helped in ploughing and harvesting of farms of many small farmers from my village Pisangan, ensuring that our crops were harvested at the right time and the field was ready for the next cropping season. This thoughtful initiative by TAFE has been of great support to a lot of farmers.”
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Vijendar Singh, a farmer from Bharatpur, Rajasthan, who owns a Massey Ferguson tractor said, “TAFE’s free tractor rental scheme is very innovative. Under this scheme, I rented my Massey tractor through the JFarm Services App and ploughed 15-20 farms from my village. All the farmers are very happy and appreciated the scheme. I would like to thank TAFE on behalf of all the farmers of Rajasthan, who have been greatly benefited by this free tractor rental service by TAFE”. Kailash Chand, another farmer and an Eicher Tractor owner from Jhalawar, Rajasthan said, “Under the free tractor rental scheme by JFarm Services, I have been able to provide service to more than 50 farmers with my Eicher tractor and thresher, cultivator, mouldboard plough and other implements. I have received my rental amount directly to my account from TAFE. Because of this scheme, my rental earning has increased considerably, even in this adverse situation of COVID-19. I would like to thank TAFE and JFarm Services for this great initiative.”
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Links:
Site – JFarmServices.in | Android App – JFarm Services | Facebook – JFarm Services
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