TAFE CAFE

Mr. D.P. Lalvani, former Vice President, Marketing at TAFE passed away on the 11th of August 2012 at Chennai. A staunch “MF” man, his association with the brand preceded his stint at TAFE with his joining Massey Ferguson India (MFI) Limited prior to 1958. Joining TAFE when it took over the MF business in India as Distribution operations Manager, he was instrumental in laying the foundation of the Sales and Marketing function at TAFE based on his experience with the Massey Ferguson system of working.

Born on 18th April 1923 in what is now Pakistan, he survived a personally traumatic flight to India. A graduate Agricultural Engineer, he served for a short while with the government agricultural farm, prior to joining Massey Ferguson India Limited. He brought to TAFE, many of the systems practiced at MFI and was very particular about post sales customer support even then, encouraging dealers to invest in service infrastructure, parts stocks and in training of dealer service personnel.

A well read and widely travelled person, with his tall stature and his trademark pipe in his hand, he was for many years the face of TAFE to many overseas associates. He never stopped learning and made it a point to learn about latest developments in marketing management and general industry. A connoisseur of good food and beverages, he was excellent company and would regale people at office parties with his tongue in cheek humorous anecdotes of early days at TAFE and was an effective foil for the more earthy humour of his colleague at TAFE and MFI, Mr. RL Sehgal.

Our sympathies to the bereaved family. May his soul rest in peace

The Coimbatore Productivity Council (CPC) is a non-profit, autonomous body, established in 1958 to promote productivity culture in Coimbatore; the council recognizes and rewards best performances of employees and organizations with its prestigious Productivity Awards.

TAFE congratulates Ms. Geetha, from TAFE Access Limited (TAL) for being awarded the second place in the Best Employee category at the CPC Productivity Awards 2012. Geetha was nominated by TAL for the award for numerous reasons. Ever since she joined in 2008, Geetha has proven herself time and again at work.

She initially joined into full time showroom sales mainly handling TATA Indica customers. Later, she was assigned to handle all cars, and she absorbed the new role and performed exceptionally well. She quickly moved to take the position of the second best sales person at TAL in 2010, and later, the top position in 2011-12. She also had the privilege of being recognized and awarded by Mr. K. Ravi Kant, Vice Chairman, TATA Motors.

The numbers speak for themselves. In 2011-12, Geetha single handedly sold staggering 288 cars. Her performance also helped TAL to retain the First Ranked Dealer status in tier 1 & 2 cities for the second year in a row. Apart from the accolades, Geetha’s ease, joy and simplicity with which she carries her job made her the obvious nominee for this award.

On receiving the honor, Geetha shared her mantra for success, “Hard work with dedication; I love doing my job with full energy, enthusiasm and satisfaction. I respect all my customers sincerely. Even after the delivery of the vehicle, I stay connected with my customers and share thier happiness. I take pride in serving them.” TAFE Access’s top officials Mr. T. R. Kesavan, Mr. R . Ramamurthy and Mr. R. Manoharan have sent congratulatory messages to Geetha and are highly delighted about this achievement.

These incentives and recognitions are certainly inspiring for the rest of the staff to work with maximum efficiency and dedication, and gives them a good appreciation for their contribution at work!