“Today on the 28th of November (2020), TAFE completes 60 glorious years of corporate existence and contribution to Indian Agriculture.” – Message from Mallika Srinivasan, on TAFE’s Diamond Jubilee.
TAFE Corporate Communications Team wins Two Awards in the second edition of the ET-Brand Equity Kaleido Awards 2020. The Awards aim to recognize and reward work that not only stood out, but was also purposeful. As a testament to TAFE’s meaningful brand building efforts, communications and community outreach initiatives, the TAFE Corporate Communications Team won the #Gold Award under the category ‘Best Campaign in Agriculture & Agri-Tech’ for JFarm Services and a SilverAward under the category ‘Best Campaign in CSR’ for the TAFE – Be a FarmDost initiative.
The Kaleido Awards, which recognize India’s ace communicators, reward the work done by Public Relations and Corporate Communication professionals, and organisations in the past year (2019-20). The entries submitted were judged by a distinguished jury of senior professionals from the Media, PR & Corporate Communications industry, considering the objective, innovation, creativity, research, planning and results delivered by a campaign.
Join us as we celebrate yet another milestone in our journey of #CultivatingTheWorld.
As a testament to its brand building, communications and community outreach initiatives, TAFE bagged 10 awards including 6 Gold, 3 Silver and 1 Bronze at the 8th ACEF Asian Leaders Forum & Awards held at Mumbai on September 28, 2019. The event was organized by the Asian Consumer Engagement Forum (ACEF) in association with CNN News 18. TAFE Corporate Communications team secured pole position in terms of total number of awards under the Branding & Marketing, CSR and Rural Marketing categories at this event.
More than 120 corporates had participated in this event and there were more than 300 applications under various categories. The application process was detailed and exhaustive. The jury which evaluated the applications was a mix of leading industry experts, academicians and creative directors which included the likes of Pops KV Sridhar – Chief Creative Officer, Hyper Collective, Sujan Roy – Head International Business, TATA Motors, Dr. Swati Padoshi – Director IIBM and Santhosh Nair – VP Business & Strategy, Grey RC&M.
TAFE has always been committed towards contributing to the community by helping improve the social landscape in an effective and sustainable manner. It has an instilled sense of caring and sharing at the very core of its business ethics. This commitment was duly rewarded at the event where TAFE Corporate received two Grand Prix Gold Awards in the CSR Category including the ‘Overall Excellence in Social Responsibility’ and the ‘Asian Good Company of the Year’.
Awards won by TAFE Corporate Communications for Brand Building:
Awards won by TAFE for JFarm Services and Farmers’ Day (CSR):
Other participating companies included TATA Motors, TATA Power, Mahindra & Mahindra, ITC Limited, Schindler, Gulf Oil, Philips, DHL, Reliance Foundation, Dell India, Sony Entertainment, Sun Pharma, Cipla, Glenmark, Yes Bank, PNB Metlife, Motilal Oswal, DCB Bank, Sony Music, Radio Mirchi, Fab India, Max Life Insurance, ACC Cement, Birla White, FCB Ulka, Grey Advertising, Dentsu Aegis Network and Publicis Media.
Founded in 2012-13, Asian Consumer Engagement Forum and Awards are organized by a team of professionals from India, Sri Lanka and UAE, guided by Advisory Members from leading Branding, Marketing and Creative Agencies based in India, USA, Australia, Singapore, UAE, and Sri Lanka. Their programs are focused on customer engagement and consumer connect activities, branding, marketing, CSR, rural marketing, properties (hospitality and real estate), HR, and are planned for India, Sri Lanka, GCC Continent, and the Asia Pacific Regions.
This event is being telecasted on CNN News 18 on October 12, 2019 at 5:30pm
The third edition of The Sunday Standard Devi Awards was recently held in New Delhi. 12 women achievers from India were felicitated for displaying dynamism and innovation in their line of work. TAFE Chairman & CEO, Ms. Mallika Srinivasan, crowned by many as the ‘Tractor Queen’ was one among the 12 women who was recognized. She received the award from Smt. Smriti Z Irani – Union Textile Minister of India.
The ‘Devis’ are selected by a jury on the basis of their contribution to their chosen line of work, as well as society in general. They aren’t your usual suspects. They are the unsung heroes who silently and relentlessly work towards making our world a better place.
The Sunday Standard in a write-up titled “For putting farmers first” pays tribute to Ms. Mallika Srinivasan, her work at TAFE and beyond:
“Attired in her trademark salwar-kameez-dupatta and a string of pearls, Mallika Srinivasan sits with ease behind the wheel of a giant tractor, justifying the epithet ‘Tractor Queen of India’.
And why not? Farming in India has long been a male dominated activity. But Srinivasan—a Wharton graduate—has defied all odds to make her company the world’s third-largest tractor manufacturer.
As Chairman and CEO of the Chennai-based tractor major, she has developed relevant technology to suit evolving needs of the farmers, optimised costs, and tapped global markets to establish TAFE as a quality mass manufacturer of tractors and a lean, resilient organisation that can weather the cyclicality of the business.
Under her aegis, the company has become a INR 93 billion company that sees annual sales of over 150,000 tractors and has a presence in over 100 countries. Srinivasan is also a well-known philanthropist with an abiding interest in education and healthcare.
She supports Sankara Nethralaya and the Cancer Hospital in Chennai, as well as a number of educational and healthcare facilities in the Tirunelveli district of Tamil Nadu. She is also involved in the promotion of of Indian culture, classical music and traditional art forms through the Indira Sivasailam Foundation. She is the recipient of multiple awards, including the Padma Shri for her contribution to trade and industry in 2014.”