Mallika Srinivasan recognized as ‘Outstanding Woman Entrepreneur’ at The ET Family Business Awards
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Ms. Mallika Srinivasan recognized as ‘Outstanding Woman Entrepreneur’ by ET

TAFE Chairman & CEO, Ms. Mallika Srinivasan was awarded in the ‘Outstanding Woman Entrepreneur’ category at the maiden edition of The Economic Times Family Business Awards.

Mallika Srinivasan is a thought leader and a strategist, recognized for entrepreneurship, commitment to excellence and contribution to Indian agriculture machinery business and academia. TAFE is today, the third largest tractor manufacturer in the world and the second largest in India by volumes, with an annual sale of over 150,000 tractors and presence in over 100 countries, including developed countries in Europe and the Americas. It is one of the leading exporters of tractors from India.

In a span of 25 years, Ms. Mallika Srinivasan has established TAFE as a quality mass manufacturer of tractors, a lean and resilient organization that can effectively weather the cyclicality of the tractor business. With her special emphasis on product and process development, she has ensured significant expansion of TAFE’s product range. She enhanced and leveraged the engineering strengths at TAFE to design, develop and manufacture a range of products for international markets. Besides tractors and farm machinery, TAFE manufactures diesel engines, silent gensets, batteries, hydraulic pumps and cylinders, engineering plasticsgears and transmission components, and has business interest in vehicle franchises and plantations.

“Only businesses with more than ₹250 crore in consolidated revenue in the financial year 2016-17 were considered. Apart from revenue and profit growth, the jury considered key factors such as sustainability of the business model, governance – including outlined family constitution and ownership policies – succession planning framework, strategic partnerships, product and service innovation, strength of the leadership team, innovation in organisational and family structuring, global business growth and strategic tie-ups among other things.” – ET Family Business Awards 2018.

TAFE wins EEPC India - Southern Region Awards for the 21st consecutive year
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TAFE wins EEPC award for the 21st consecutive year

Tractors and Farm Equipment LimitedTAFE, is the third largest tractor manufacturer in the world and the second largest in India (by volumes), and has been powering farms in over 100 countries. In recognition of its outstanding contribution to engineering exports, TAFE has been awarded the ‘Star Performer – Large Enterprise (Agricultural Tractors)’ at the 40th Engineering Exports Promotion Council of India – Southern Region Awards – 2015-16. The award was presented by the Honorable Minister for Minister for Industries, Sports and Youth Affairs, Sri. A C Moideen, Government of Kerala on October 25, 2017 and received by Mr. N Sriram – Divisional Manager, Exports and Mr. N Anantharamakrishnan – Deputy Manager, Exports on behalf of TAFE.

TAFE is one of India’s leading tractor exporters. The awards were decided on the basis of FOB value of export of engineering goods in agricultural tractors. The award is a remarkable achievement for TAFE as it has won this prestigious award 21 years in a row. TAFE’s success can be attributed to many factors like the extensive range of products and features it offers to its customers and the synergy between TAFE & AGCO teams to take the brand forward. TAFE will continue to strive in its endeavor to provide the best farm mechanization equipment to farmers world over in its journey of #CultivatingTheWorld.

The EEPC India is a premier trade and investment promotion organization in India, sponsored by the Ministry of Commerce & Industry, Government of India. It caters to the Indian engineering goods sector that also acts as an advisory body that actively contributes to the policies of the Indian government and works to provide liaison between the engineering industry and the Government. The institution serves over 12,000 members ranging from large corporate, trading houses, small and medium scale units and more.

Eicher Engines from TMTL at Amarnath
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TMTL Engines aids pilgrims reach Amarnath Temple

TMTL Engines Division, part of TAFE Motors and Tractors Limited (TMTL) the wholly owned subsidiary of Tractors and Farm Equipment Limited (TAFE) has installed its Eicher gensets for the comfort of pilgrims visiting the Amarnath temple located in Jammu and Kashmir at an altitude of 3,888 m above mean sea level.

Visited by over 600,000 pilgrims every year from across the world, TMTL Engines – Eicher Engines has proven that they always go the distance to meet the seamless power requirements of customers irrespective of the conditions, difficulty and challenging terrain.

Fully committed to ensuring customer satisfaction, TMTL Engine’s network is 68 service dealers and 621 technicians strong, strategically placed in various cities across India who ensure a 99.9% uptime for the gensets. Going a step further to fulfil their promise, the company has a dedicated 24×7 customer support number and also collects post service feedback.

With a strong customer base of over 1000,000 spread across various segments, TMTL has proven its reliability and lives up to their promise of “You can rely on us…”.

TMTL Engines launch its Solar business
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TMTL Engines adds Solar energy to its portfolio

The TAFE Motors and Tractors Limited (TMTL) Engines Division is an established brand with decades of expertise, resulting from years of hard work and perseverance. As the fastest growing brand in the segment, TMTL Engines has entered the Solar Energy market adding a brand new business line to its portfolio. Equipped with an elite team and the latest technology and designs, TMTL Engines is ready to make its mark in the solar power category and become a complete power solutions brand.

TAFE has always believed in encouraging and using sustainable resources, and considering solar power is the future for developing countries like India, this new business line of TMTL Engines is a step in the right direction. Recently, TMTL Engines held a solar conference giving its long standing partners a unique opportunity to gain insights into its journey towards a more sustainable world. Some of the projects already executed are, a 60 kWp grid connected system at Modern Institute of Technology & Research Centre – Alwar, 10 kWp for JFarm – Chennai and a 60 kWp grid connected system at Varanasi.

Some of the projects undertaken include:
– 500 kWp grid connected system at TMTL’s Alwar operation
– 400 kWp grid connected system at Cochin, Kerala
– 200 kWp for JFarm, Rajasthan
– 60 kWp for Pinnacle Generators, Hyderabad
– 50 kWp at Jaycee Punching Solutions, Faridabad

The government of India has set a target of achieving 175 GW by 2022, and with a rich experience in successful delivery of power projects in the genset category, TMTL Engines will surely leave its mark in the solar power category as well.

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Mallika Srinivasan awarded Honorary Doctorate by TNAU

TAFE Chairman & CEO, Ms. Mallika Srinivasan was awarded the Doctor of Science (Honoris Causa) by the Tamil Nadu Agricultural University (TNAU) today at Coimbatore. This was conferred in recognition of her contribution to global agriculture, machinery business and academia. She is the first lady from the Indian Tractor Industry to be conferred this honour at the 38th convocation ceremony of TNAU.

Ms. Mallika Srinivasan was awarded the Honoris Causa by the Chancellor of TNAU and Hon. Governor of Tamil Nadu, Mr. Vidyasagar Rao. The ceremony was graced by the presence of Mr. K. Ramasamy – Vice Chancellor of the University, Mr. R. Doraikkannu – Pro Chancellor of TNAU and the Agriculture Minister of Tamil Nadu, and the chief guest of the ceremony, Dr. C. D. Mayee – President, South Asia Biotechnology Centre along with the Professors and the new graduates of TNAU.

In her acceptance speech, Ms. Mallika Srinivasan, said, “I am immensely privileged to have been chosen to receive the degree of Doctor of Science (Honoris Causa) from this prestigious world renowned institute that has been serving the farming community for over a century. I extend my gratitude and thanks to the Tamil Nadu Agricultural University (TNAU) for bestowing this unique honour on me. This honour will, no doubt, be a great inspiration to me and my team at TAFE, as we continue to serve the farming community both in India and in other developing markets of the world.”

Personifying TAFE’s philosophy of ‘Cultivating the World’, Ms. Mallika Srinivasan has played a key role in the development of agriculture across the nation through initiatives that positively impact the lives of farmers. Taking forward the founder’s vision of empowering the Indian farmer, she has led the development of JFarm, TAFE’s adaptive agricultural research and training centre, in Chennai, Tamil Nadu, established in 1964 by her father and TAFE’s first Chairman, Mr. A. Sivasailam. Under her leadership, JFarm has focused on developing an integrated farming model for small and marginal farmers, farm initiatives for soil, water and nutrient management to increase productivity through mechanisation. JFarm also advocates organic farming and its activities in developing a low cost modified hydroponics system have been widely appreciated.

Reacting to the news of her doctorate, Mr. Ravichandran a progressive farmer said, “I’m very pleased with this news. From the farmers point of view we don’t merely consider TAFE as yet another agricultural company. We consider it as the true friend of farmers. TAFE’s JFarm, has motivated many people to take up farming as their career including me. I’m sure under the able stewardship of Ms. Mallika Srinivasan and the dynamic management team and dedicated staff, we the farmers would continue to benefit from the century old group and farming gets transformed to an enviable profession. I truly believe ”TAFE is the pride of Indian Farmers” My very best wishes to the TAFE – CEO. She richly deserves such honor.”

Ms. Mallika Srinivasan has transformed agriculture in the Northern parts of India through the setting up of JFarm Rajasthan at Bhawanimandi, Dt. Jhalawer, which replicates the pioneering efforts of JFarm, TamilNadu, helping farmers of Rajasthan and subsequently those from nearby states.

Leading the way in global agriculture Mallika Srinivasan has also encouraged the extension of JFarm’s activities to other developing economies and TAFE is in the process of setting up such facilities aimed at improving farm productivity and sustainable farming, leveraging relevant mechanisation in association with several countries in Africa. It has established partnerships for skill training and development and piloting small farm sustainability programs in Malawi, Tanzania and Rwanda, Burkina Faso and the Ivory Coast and is involved in developing multipurpose farmer centers across the African continent.

Ms. Mallika Srinivasan, justifies the epithet ‘Tractor Queen of India’ transforming TAFE to become the world’s third largest tractor manufacturer and India’s largest exporter of farm equipment. A thought leader and a strategist, widely recognised for her business acumen, she has developed relevant technology to suit evolving needs of the farmers, optimised costs, and tapped global markets to establish TAFE as a quality mass manufacturer of tractors and a lean, resilient organisation that can weather the cyclicality of the business.

An excerpt from the citation read, “TAFE’s JFarm, located at Chennai and Rajasthan, established as a CSR initiative, engages in adaptive research and provides farm extension services, covering a variety of crops, as an advisory service to farmers to enhance yields and promotes among farmers, knowledge of cultivation practices and the latest technological advancements. It is this effort of many decades that has won her acclaim.

The Tamil Nadu Agricultural University takes great pride in placing on record the exceptional achievements of Padma Shri Mallika Srinivasan and takes privilege in honouring her, in recognition of her contribution to global agriculture, machinery business and academia.”

She is one among the Board of Directors of AGCO Corporation, a global farm equipment major in the United States of America, Tata Steel Limited and Tata Global Beverages Limited. She is the first lady to have assumed the role of President of the Madras Chamber of Commerce and Industry. A member of the Executive Board of the Indian School of Business, Hyderabad, Ms. Srinivasan has held prestigious board positions at IIT Madras and the Bharathidasan Institute of Management, Trichy.

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TMTL Engines crowned ‘India’s most promising brand in manufacturing engines’

TMTL Engines – Eicher Engines was awarded the prestigious “India’s most promising brand in manufacturing engines” by World Consulting and Research Corporation (WCRC). The award function was held recently in Bangkok, and is another milestone for the brand – one of the fastest growing in the country. A result of the relentless dedication and passion of the Engines team, it is a testament to their drive for excellence and ensuring customer delight.

Mr. Vikas Gupta, Senior General Manager – Sales and Marketing, TMTL Engines Division, received this award from Mr. Satish Sehgal – President, Indo-Thai Business Association, along with Ms. Shivalee Kaushik – Director, Business & Strategy, WCRC, Ms. Surbhi Pandit – Head International Relations, WCRC and Mr. Harsh Vardhan Sethi – Hon. Secretary Indian-Thai Chamber of Commerce.

TAFE congratulates the entire Engines team for this award and their continued commitment to ensure perfection in all their endeavors.

TAFE's JFarm Services App
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TAFE launches ‘JFarm Services App’ – a digital boost for the Indian farmer

TAFETractors and Farm Equipment Limited, India’s second largest tractor manufacturer, has announced the launch of ‘JFarm Services App’ – a mobile app-based aggregator platform which facilitates hiring of tractors and modern farm machinery for farmers in Rajasthan, at the Global Rajasthan Agritech Meet (GRAM), Kota. Available on Google Play Store, the JFarm Services App is free and will connect Custom Hiring Centres (CHC) operated by tractors and equipment owners directly to farmers who need farm mechanization services and solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery. The JFarm Services App is a stellar example of the Digital India initiative, tailored to benefit the Indian agricultural landscape. This service by TAFE will foster digital empowerment of Indian farmers while creating a breed of new rural entrepreneurs and significant job opportunities. JFarm Services will also be available to farmers on call through a dedicated toll-free number 1800-4-200-100.

Out of the 95 CHCs allotted through subsidy to TAFE, 38 have been identified across six zones in the State – Bharatpur, Jodhpur, Jaipur, Jalore, Kota and Sikar.

In November 2016, TAFE inaugurated ‘JFarm Rajasthan’, an advanced agri-research centre in Bhawanimandi in the Jhalawar district. As a next step, the launch of the JFarm Services App along with the identification of these physical CHC franchisees creates a hub where farmers gain access to specialized equipment and JFarm Rajasthan’s agri-extension services including modern farm practices, technical know-how, high-yielding crop varieties, crop protection, organic and sustainable farming, besides customized and specially designed training programmes by leading agri-scientists.

JFarm Services – the aggregator platform in its pilot phase has enrolled over 450 Custom Hiring Centres and suppliers and has connected them to over 25,000 farmers.

Speaking on the app launch, Ms. Mallika Srinivasan, Chairman & CEO – TAFE, said, “The JFarm Services App is a milestone in TAFE’s journey of Cultivating the World. With the JFarm Services mobile app, TAFE aims to empower the farming community by creating a viable model for the farmers and the Custom Hirers to conduct transactions in a fair and transparent manner. These initiatives are directed towards building a sustainable livelihood for farmers, while preparing them to remain self-sufficient by increasing farm productivity.”

Mr. T R Kesavan, President & COO – TAFE, said, “As a trusted brand among the farming community in Rajasthan, TAFE through its JFarm Services aggregator model, plans to enrol 10,000-15,000 Custom Hiring Centers in the first two years of operation and positively impact the farming community by reaching out to 500,000 farmers.”

TAFE is proud to partner with #GRAMKota, Rajasthan, 2017, and continues its association as the Platinum Sponsor of this prestigious exposition.

Rajasthan holds a special place in TAFE’s journey as an organization and participated in GRAM 2017 with an impressive range of products from Massey Ferguson, Eicher tractors and AgriStar implements from TAFE.

The men and women of the land welcomed #TAFE and its products as always. The expo is on till Friday, May 26, 2017. Do drop by at the TAFE Pavilion and join us in our journey of Cultivating the World

Indian Minister Nitin Gadkari visits TAFE dealership
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Indian Minister Nitin Gadkari visits TAFE dealership

The Indian Minister of Road Transport & Highways and the Minister of Shipping, Mr. Nitin Gadkari recently visited TAFE’s tractor dealership in Latur, Maharashtra, India.

An agriculturist with interests in fruit exports, he is a firm believer in the power of farm mechanization. On his visit, he sought to understand the features and capabilities of the globally acknowledged Massey Ferguson tractors by TAFE.

TAFE tractors distributed to Ugandan farmers
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TAFE tractors bring prosperity to Uganda

The world’s third largest tractor manufacturer – TAFE, has been a friend to farmers for over five decades. Pioneering farm mechanization and bringing relevant farm solutions to the farmers of the world, TAFE is powering farms in 100 countries. In Africa, TAFE tractors are known for being tough, durable and efficient. Given the soil conditions in Africa, the robust utility tractors from TAFE with optimized relevant technology have proven for their dependability and calibre.

This trust was on display in Uganda, when Ugandan President Yoweri Museveni handed over 40 TAFE tractors to support 600 farmers in the Ankole Region. TAFE tractors have proven their mettle in working with vivid soil conditions and for a wide range of applications to cultivate various geographies around the world. In addition to the 40 tractors, 40 disc ploughs, 9 disc harrows and 9 tipping trailers were also handed out to 40 clusters of farmers to increase production of milk in the cattle corridor districts of Lyantonde, Mitooma, Sheema, Ibanda, Isingiro, Mbarara, Ntungamo, Kiruhuura and Sembabule at the Mbarara Zonal Agricultural Research and Development Institute.

Hailing the farmers’ commitment to mechanization of agriculture, President Museveni said the farmers contributed 20 percent of the expense towards the procurement of the tractors and implements. Most of the farmers intend to utilize the TAFE tractors to plant pasture for cattle among other utility.

Built to the taste of the land, a TAFE tractor is synonymous with being tough and high standards of precision build quality; housing the expertise of TAFE acquired over decades of its being.

Source courtesy:
chimpreports.com
croozefm.com

Spotlight

Ms Mallika Srinivasan felicitates winners of the Be a FarmDost school contest at award ceremony at TAFE s JFarm

In a grand culmination of Tractors and Farm Equipment Limited’s (TAFE) ‘Be a #FarmDost’ School Contest, students from Chennai, Coimbatore, Madurai and Trichy attended the ‘Be a #FarmDost’ Award Ceremony held at TAFE’s JFarm in Kelambakkam on February 28, 2016. The award ceremony was graced by, TAFE Chairman and CEO, Ms. Mallika Srinivsasan who also felicitated all the winners of the ‘Be a #FarmDost’ contest. In attendance were more than 350 students, teachers and parents who had embraced the ‘Be a #FarmDost’ initiative. These participants were part of the 63 schools from the four cities visited by TAFE as part of its ‘Be a #FarmDost’ initiative to recognize the farmer for his contribution to the society and the nation at large.

Ms. Mallika Srinivasan, Chairman and CEO – TAFE, speaking about the event said, “As part of our philosophy of ‘Cultivating the World’, TAFE’s ‘Be a #FarmDost’ initiative is aimed at bringing the farming community, back in to our social consciousness and remind everyone of the great service they render to the world. The school activity was conducted to raise awareness among the students – the citizens of tomorrow, about the importance of farmers and farming, and it found instant acceptance. We must acknowledge the hard work and perseverance of these students; their teachers and parents as they played a crucial part in helping build the ‘Be a #FarmDost’ initiative to its current stature; this award ceremony is just a small way of recognizing their efforts.”

The award ceremony felicitated both students and schools from each of the four cities (Chennai, Coimbatore, Madurai and Trichy) who participated in the ‘Best #FarmDost Award’ and ‘#ThankYouFarmers Award’ respectively. Speaking on the participation of students and schools in the ‘Be a #FarmDost’ initiative, Mr. T. R. Kesavan – TAFE Chief Operating Officer (COO) for Product Strategy and Corporate Relations, said, “The schools and the students understood the essence of the initiative and through their participationin the contests, presented a wonderful tribute to the farmer. We have had over 2000 students from different parts of the state participating and many of them even visited farmers as part of the #ThankYouFarmers contest. As an experience, we hope that it would have a lasting impact on the students as well as the farmers.”

The awards were also presented to participating students and schools in a special ‘#FarmDost Social Award’ category. A ‘Champion of Champions’ Award was also presented to three schools – The Fathima Matriculation Higher Secondary School, Chennai; Sevalaya Mahakavi Bharathiyar Higher Secondary School, Chennai and Yuva Bharathi Public School, Coimbatore, from among all the participating schools (four cities) based on the combined participation percentage in the ‘Best #FarmDost Award’ and ‘#ThankYouFarmers Award’. Among the students, Ms. G. Nithya Dharsini from National Model Matriculation Higher Secondary School, Coimbatore was crowned the ‘Champion of Champions’ from among all the participating students (four cities).

The ‘Be a #FarmDost’ Award Ceremony offered students the opportunity to experience the joys of a farm. With TAFE’s JFarm – an adaptive agri-research centre spread over 200 acres, as the venue, the award ceremony was the perfect place for students to receive a hands-on experience in a farm. The agenda for the day in addition to the ‘Be a #FarmDost’ Award Ceremony included, an organic farm trail with opportunities to harvest crops, tractor ride, knowledge sessions on farming by eminent agriculturists and interaction with farmers.

Check out the complete album of the award ceremony on the ‘Be a #FarmDost‘ Facebook page @ tinyurl.com/hu2khsr