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TAFE's MF Service Camp in Umred Maharashtra
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Cultivating the World always, made possible by TAFE service

When customers purchase a product from TAFE, they gain a companion for life. Relationships at TAFE – be it with a customer, dealer or supplier, are treasured and nurtured for the long run; steadfast through changing and dynamic times.

With a robust network of over 1000 dealers, supported by over 2000 sales outlets, customers are empowered. The distribution and sale of its tractors is facilitated by the company’s own fully trained sales staff of over 450 people, and close to 3000 dealer sales staff. With such a strong focus on sales, it is paramount that TAFE customers receive a stronger after-sales support. All dealer service personnel, both domestic and international, are trained at TAFE’s Product Training Centre near Chennai on usage, servicing and trouble shooting of products through extensive and structured training programs that use a judicious mix of class room training, on the field and in work shop training as well as through the aid of digital media. TAFE has an exclusive service team distributed among its various area offices to provide additional service support to dealers as when needed.

TAFE extends its expertise towards servicing and maintenance of tractors and equipment, with the aim of reducing downtime and ensuring extended and reliable product performance. They can not only avail after-sales support and spare-part requirements, but get it at their desired location, including remote clusters pan-India. An example of this positive outreach is exemplified by our authorized dealer in Umred, Maharashtra, who regularly organizes customer interaction programs, right at their doorstep or by service camps at the dealership.

These photos offer a glimpse of this superior service provided by the dealer. We congratulate the team for ‘Cultivating the World’ with their ‘service’.

Photo courtesy: Sonu Verma

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TAFE Pongal celebrations 2017
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TAFE celebrates Pongal celebrating farmers and agriculture

Festivals are a time of coming together, families, friends, communities, societies, countries and colleagues. Pongal is the harvest festival from Tamil Nadu, India, celebrated with much love by Tamilians all over the world. It marks the beginning of the new the new Tamil month, Thai, and exalts the Sun God for a successful harvest. At Tractors and Farm Equipment Limited (TAFE), where the farmer is a friend and whose life we aim to enrich, Pongal was celebrated with much fan fare. It was a tribute and recognition to the farmer who is responsible for sustaining us all.

To start off proceedings, an interesting video which shed light on how society has forgotten the importance of Pongal with a dash of humour was played for everyone. The celebrations organized by the HR department included office versions of age-old traditional games and activities that have been part of the Pongal celebrations. The employees were first divided into random teams. These activities required the teams to perform traditional artistic forms of dance like Mayil Aattam, Oyil Aatam, Kolaattam, Thappattam, Gummi, Silambaattam, among others. The idea here was to get the team members to immerse themselves in these traditional art forms and soak in their significance.

The next team activity required each team to perform few lines of a given folk song with the accompanying traditional folk dance within ten minutes. For the final activity, people were guided to a separate location for ‘Uriadi’  (variation of Piñata) which was a hit among the participants.  The celebrations concluded with traditional snacks that tied back to the message of respecting and fostering our traditions, while remembering the farmer for their indispensable contribution to our lives. The HR department must be lauded for #CultivatingtheWorld with this well thought-out and considerate event.

Scroll through the images to be a part of the celebrations.

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Mornings around Madurai

The great Henri Cartier-Bresson said, “As far as I am concerned, taking photographs is a means of understanding which cannot be separated from other means of visual expression. It is a way of shouting, of freeing oneself, not of proving or asserting one’s own originality. It is a way of life.”

As someone who has been an avid photographer for the most part of his life; the camera is a constant companion on all of my journeys. Any opportunity to step out with the camera is always welcome. Recently, during a visit to Madurai I spent a morning in the streets around Meenakshi Amman temple clicking a series of candid photos, that captures how people are #CultivatingtheWorld in their own way before the city wakes up and come to life.

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Asif Basha K from TAFE R&D presents a paper at the 2016 Leuven Conference on Noise and Vibration Engineering
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TAFE shines at ISMA 2016, Leuven Conference – Belgium

Tractors and Farm Equipment Limited’s (TAFE) Shaik Mohammad Asif Basha K from the Centre of Excellence – Research and Development (R&D) department, presented a paper titled “Vibro-Acoustic simulation of powertrain components using a finite element technique and correlation with test data” at the 2016 Leuven Conference on Noise and Vibration Engineering held in Leuven, Belgium. The paper was co-authored by V Ravindran, Principal Member – R&D (NVH)* and Nageshwar Rao P, Chief Technology Officer – R&D.

The conference provides a forum for engineers, researchers and other professionals active in the field of modelling, analysing, testing and improving the noise and vibration characteristics of mechanical systems and civil structures. The conference combines expertise in the noise and vibration fields by stressing common measurement, modelling, analysis, and control technologies.

The objective of this study was to, reduce the radiated noise of diesel engine by 2 dB (A) in the frequency range up to 3 kHz. The engine speed is in range from 800 rev/min to 2200 rev/min and to investigate design modifications that would reduce radiated noise and vibration of the engine, whilst being cost-effective to implement. Simulation and test approach demonstrated reduced radiated engine noise. The NVH *(Noise, vibration, and harshness) performance of the baseline engine was evaluated using CAE simulation tools. Radiated noise from the crankcase, tappet cover, and timing cover were predicted and the critical modes having severe effect on radiated noise levels of the engine have been identified. The modifications feasible from a manufacturing point of view were considered and analyzed. The hybrid approach used has helped in reducing noise level by 2 dB (A) with 3% increase in weight of the engine.

Congratulations to the team and wish them the best for all their future endeavours!

Huzur Gardens,Sembium 1 6008
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TAFE at Global Rajasthan AgriTech Meet (GRAM ’16) held in Jaipur

Here’s a glimpse of the TAFE’s stall at Global Rajasthan AgriTech Meet held in Jaipur, India recently.

TAFE has been a partner in the agricultural growth of Rajasthan for more than five decades through its products. Taking it a step further, TAFE‘s unique adaptive agri-research centre – JFarm was launched in Rajasthan as ‘JFarm Rajasthan’ by TAFE Chairman & CEO, Ms. Mallika Srinivasan.

Visits from the Agriculture Minister of Rajasthan – Sri. Prabhu Lal Saini and other dignitaries, the overall enthusiasm and delight of the customers and our superior product offerings including Massey Ferguson tractors, Eicher tractors, TAFE tractors and Farm machinery from AgriStar were the highlights of the event.

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The Indira Sivasailam Endowment Concert 2016

The Indira Sivasailam Foundation, established in memory of the Late Smt. Indira Sivasailam, by her daughter Ms. Mallika Srinivasan, Chairman & CEO – TAFE – Tractors and Farm Equipment Limited, supports meaningful causes like care and welfare of senior citizens, women’s empowerment, Sanskrit literature and “Annadaana” apart from music.

The foundation, through the Indira Sivasailam Endowment Fund, under the auspices of The Music Academy, Madras, promotes and recognizes Carnatic musicians and gives them a platform to showcase their talent at The Indira Sivasailam Endowment Concert held at The Music Academy, every year since 2010. The winner of the concert is also conferred The Indira Sivasailam Endowment Medal and citation. As the very idea of the concert is preserving and promoting culture and tradition, the concert is open to anyone interested in Carnatic music, without any fee.

Ranjani-Gayatri : Ra Ga sisters were adjudged the winners of The Indira Sivasailam Endowment Medal 2016, and here’s sharing a glimpse of The Indira Sivasailam Endowment Concert this year.

Visit the Flickr stream to view the entire album – https://goo.gl/qmSKrB

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