TAFE Pongal celebrations 2017
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TAFE celebrates Pongal celebrating farmers and agriculture

Festivals are a time of coming together, families, friends, communities, societies, countries and colleagues. Pongal is the harvest festival from Tamil Nadu, India, celebrated with much love by Tamilians all over the world. It marks the beginning of the new the new Tamil month, Thai, and exalts the Sun God for a successful harvest. At Tractors and Farm Equipment Limited (TAFE), where the farmer is a friend and whose life we aim to enrich, Pongal was celebrated with much fan fare. It was a tribute and recognition to the farmer who is responsible for sustaining us all.

To start off proceedings, an interesting video which shed light on how society has forgotten the importance of Pongal with a dash of humour was played for everyone. The celebrations organized by the HR department included office versions of age-old traditional games and activities that have been part of the Pongal celebrations. The employees were first divided into random teams. These activities required the teams to perform traditional artistic forms of dance like Mayil Aattam, Oyil Aatam, Kolaattam, Thappattam, Gummi, Silambaattam, among others. The idea here was to get the team members to immerse themselves in these traditional art forms and soak in their significance.

The next team activity required each team to perform few lines of a given folk song with the accompanying traditional folk dance within ten minutes. For the final activity, people were guided to a separate location for ‘Uriadi’  (variation of Piñata) which was a hit among the participants.  The celebrations concluded with traditional snacks that tied back to the message of respecting and fostering our traditions, while remembering the farmer for their indispensable contribution to our lives. The HR department must be lauded for #CultivatingtheWorld with this well thought-out and considerate event.

Scroll through the images to be a part of the celebrations.

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Mornings around Madurai

The great Henri Cartier-Bresson said, “As far as I am concerned, taking photographs is a means of understanding which cannot be separated from other means of visual expression. It is a way of shouting, of freeing oneself, not of proving or asserting one’s own originality. It is a way of life.”

As someone who has been an avid photographer for the most part of his life; the camera is a constant companion on all of my journeys. Any opportunity to step out with the camera is always welcome. Recently, during a visit to Madurai I spent a morning in the streets around Meenakshi Amman temple clicking a series of candid photos, that captures how people are #CultivatingtheWorld in their own way before the city wakes up and come to life.

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TAFE at Global Rajasthan AgriTech Meet (GRAM ’16) held in Jaipur

Here’s a glimpse of the TAFE’s stall at Global Rajasthan AgriTech Meet held in Jaipur, India recently.

TAFE has been a partner in the agricultural growth of Rajasthan for more than five decades through its products. Taking it a step further, TAFE‘s unique adaptive agri-research centre – JFarm was launched in Rajasthan as ‘JFarm Rajasthan’ by TAFE Chairman & CEO, Ms. Mallika Srinivasan.

Visits from the Agriculture Minister of Rajasthan – Sri. Prabhu Lal Saini and other dignitaries, the overall enthusiasm and delight of the customers and our superior product offerings including Massey Ferguson tractors, Eicher tractors, TAFE tractors and Farm machinery from AgriStar were the highlights of the event.

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The Indira Sivasailam Endowment Concert 2016

The Indira Sivasailam Foundation, established in memory of the Late Smt. Indira Sivasailam, by her daughter Ms. Mallika Srinivasan, Chairman & CEO – TAFE – Tractors and Farm Equipment Limited, supports meaningful causes like care and welfare of senior citizens, women’s empowerment, Sanskrit literature and “Annadaana” apart from music.

The foundation, through the Indira Sivasailam Endowment Fund, under the auspices of The Music Academy, Madras, promotes and recognizes Carnatic musicians and gives them a platform to showcase their talent at The Indira Sivasailam Endowment Concert held at The Music Academy, every year since 2010. The winner of the concert is also conferred The Indira Sivasailam Endowment Medal and citation. As the very idea of the concert is preserving and promoting culture and tradition, the concert is open to anyone interested in Carnatic music, without any fee.

Ranjani-Gayatri : Ra Ga sisters were adjudged the winners of The Indira Sivasailam Endowment Medal 2016, and here’s sharing a glimpse of The Indira Sivasailam Endowment Concert this year.

Visit the Flickr stream to view the entire album – https://goo.gl/qmSKrB

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The timeless Massey Ferguson tractors from TAFE appeal to all

Tractors and Farm Equipment Limited (TAFE) has been at the forefront of farm mechanization in India for over five decades. Inspired by its philosophy of ‘Cultivating the world’, TAFE’s tractor brands – Massey Ferguson, Eicher and TAFE, are powering farms in more than 85 countries worldwide.

One of the most popular tractor brands in India, Massey Ferguson is synonymous with quality, wide product range offering relevant technology and durability.

These images of India’s Prime Ministers on Massey Ferguson tractors taken decades apart are a validation of the line about TAFE, ‘Pride of India. Friend to farmers worldwide.’

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TAFE Young Achiever Awards 2016

Likewise every year, TAFE celebrated the academic achievements of talented children of its employees.

To encourage the children, many of our senior management group members attended the TAFE Young Achiever Award ceremony, where the children were recognized for their exceptional academic performance in the grade tenth and twelfth board examinations in the previous academic year. From all TAFE locations, these students were presented with the TAFE Young Achiever Awards 2016.

Join us as we congratulate these achievers, who shall one day grow up to Cultivate the World!

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TAFE @Krishi Unnati Mela, 2016

TAFE – Tractors and Farm Equipment Limited’s stall at Krishi Unnati Mela, an ‪#‎agricultural‬ ‪#‎exhibition‬ held between 19-21 March 2016 at New Delhi, India, received tremendous response from visitors including the Indian Government officials and delegates, industry bodies, farmers, media and agriculture enthusiasts.

On display were the range of products from our brands ‪#‎MasseyFerguson‬, ‪#‎EicherTractors‬ and ‪#‎AgriStar‬. The ‪#‎BigRedMachine‬ – the #MasseyFerguson 9500 ‪#‎PlanetaryPlus‬ 4WD ‪#‎tractor‬ from ‪#‎TAFE‬ created great interest among visitors. (More pictures coming soon)

Krishi Unnati Mela – A national level ‪#‎agriculture‬ fair-cum-exhibition is organized by the Ministry of Agriculture and Farmers’ Welfare, Government of India, at the Indian Agricultural Research Institute, Pusa, New Delhi and was inaugurated by the Hon’ble Prime Minister of India, Shri Narendra Modi.

Picture Courtesy: Mahesh Yadav

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TAFE shines at Field Day Potato event

“The Field Day covers all stages of the potato cultivation process as well as live demonstrations. The event presents the entire value chain of the potato ranging from topics like soil preparation, plant protection and fertilization, planting and harvesting to the potato processing industry showcased by Indian and German partners,” as quoted from the website of the organizers, DLG International.