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Chennai, India!  A sought after business destination across the world. Home to thousands of migrants across the country. Business hub of Tamil Nadu – Automobiles, IT, Education.Culture capital of the south.Tropical humid weather, hot, hotter and hottest summers. But after this recent deluge, world over we have been hashtagged, #Chennai Floods. A new name for a phenomenon that hasn’t occurred in the last 100 years.

The incessant and heavy downpour coupled with the flooding of its water bodies transformed a city bustling with people and traffic to mere islands of despair. Some streets turned into watery graves and people have just about managed to survive the wrath of these floods.

Social media emerged as the hero. It brought the entire city together. Binding us with empathy and deeper emotions of forgotten brotherhood. Recently in a blog a lady rescued by some volunteers, wrote, I am glad that my young children are witnessing the rescue and relief efforts around the city, where everyone is reaching out to the other, opening their homes and hearts, for if anything happens in the future, they will know how to help people when the situation demands.

And there were good Samaritans, young and old, who went about doing all the good they could, to people around them. They played a great role in the rescue and relief efforts in the city. Some of them set up command centers to help people connect with their families and others directed resources and volunteers to locations where they were needed the most. Some worked with local communities and some on their own.

At TAFE we had such ‘Heroes’ amongst us, people who took upon themselves the task of, feeding, clothing, transporting, rescuing, sheltering or to simply put it, helping those who needed it the most. It didn’t matter whether they were people who they had known; all that mattered was that someone needed assistance and it was provided without any questions asked. It wasn’t an action premeditated or expecting a return, it was an act of compassion from one human being to another. It was an act of Individual Social Responsibility and TAFE in a small ceremony at its Head Office honored these employees who acted with great courage and are an inspiration to many, making this city a better place to live.

TAFE’s values have been unchanged by time and dynamic business landscapes. And that is not just a statement. At TAFE, CSR has never been just a buzz word, it has been deep rooted, an intrinsic part of its value system. In addition to honoring the ‘Heroes’, TAFE also put together a care package for all those employees who were affected by the flood. Packed with all the basic necessities that a family would need, it is a promise that TAFE takes care of every member of its family.

And in an endeavor to help in the rehabilitation of the society on a whole, TAFE Chairman and CEO, Ms. Mallika Srinivasan met with the Honorable Chief Minister of Tamil Nadu and presented a cheque for INR 3 crores towards the Chief Ministers Flood Relief Fund. It will also be conducting medical camps in the flood affected areas in an effort to curb the possibilities of diseases that arise in the aftermath of such a calamity. It is a strong affirmation of TAFE’s pledge to serve the community and society and nurture and protect the environment. It reaffirms that everyone at TAFE is driven by values, at work or outside. All in the quest to, Cultivate the world!

To view the complete album of the event, click here.

Behind every success there is a force that drives it; TAFE owes its legacy to its people – Leaders who paved the way through the years and those who form TAFE. On August 24, 2015 we celebrate the life of one such leader who embedded quality into TAFE’s DNA and sculpting it into a values driven company, with the farmer at the heart of its strategy – TAFE’s Former Chairman, Mr. A. Sivasailam. On the occasion of his birth anniversary, the TAFE family came together to celebrate this visionary, pioneer, philanthropist and the people’s man. Connected digitally via webcast, all TAFE locations were able to join in the celebrations at the corporate office before having individual celebrations of their own.

The event was attended by TAFE Chairman and CEO, Ms. Mallika Srinivasan and members of the senior management. They spoke fondly of Mr. Sivasailam and remembered him for his vision, courage, foresight and bringing about the culture where quality became one of the foremost attributes TAFE as a brand aspired for. The celebrations concluded with floral tributes by everyone present.

A multitude of adjectives can be used to describe Mr. Sivasailam but one need not look beyond TAFE, a testament to the impact his vision has had on people’s lives. He was TAFE’s growth architect who enriched lives of many and empowered the dreams of farmers across the world. Mr. Sivasailam is a presence always guiding and leading us.

To view the images from the event on the TAFE Corporate Flickr stream, click here.

Recently, Delhi witnessed the spectacle that TAFE’s Annual Sales Conference is. An event organized by TAFE’s Sales and Marketing team, it is a showcase of our products and capabilities. Attended by TAFE’s leadership group, Ms. Mallika Srinivasan – Chairman and CEO, Mr. R. C. Banka – Executive Director and Deputy CEO, Mr. G. Hari – President and COO, Mr. S. Chandramohan – Group CFO, Ms. Shobhana Ravi – CITILO, Mr. Muthukumar Thanu – Group CHRO, Mr. John Edwin, Sr. VP & CO – Manufacturing Excellence and Supply Chain, Mr. Ravindra Gupta, Vice President – Network Strategy and Allied Businesses Development, Mr. R. Murali Krishnan, Vice President – Product Management Group, Mr. Anand Santhanam, Vice President – National Sales and Business Development, Mr. P. K. Aggarwal, Vice President – Corporate Quality and Mr. A. L. Kumarappan, Associate Vice President – Sales and Business Development; this event was the platform where the way forward was chalked out and the goals were set. Held over two days and attended by around 350 participants from across India, the conference broke new ground in terms of presentation and showcasing the products, including the Massey Ferguson range of tractors and implements.

The theme of the conference was inspired by warriors from Indian scriptures and epics. Everyone present looked dapper in the team uniform. At the event itself, the Senior Management Group addressed everyone present, followed by a Qustions & Answers session. Awards were given out to exceptional performances during FY ’14 by teams and individuals. The event concluded with a parade of Massey Ferguson tractors fitted with new implements and applications, emphasising the compatibility of Massey Ferguson tractors for advanced farm machinization. These implements also included TAFE’s AgriStar brand. A special presentation informed all the participants about the equipment, the tractor and the functionality and advantages of the respective implements.

The Annual Sales Conference was not merely all business, as it also provided the opportunity for all the participants to unwind. Participants were given the chance to showcase their talents to everyone present and have a good time. Participants met their counterparts from across the country during this time and forged stronger bonds of friendship.

We wish the Sales and Marketing team the very best in their journey of Cultivating the World.